1977 was a hell of a year.
Elvis died and The Clash were born. NYC black outs, Star Wars, Bubble Boy, the Concorde, Space Shuttle Enterprise, Son of Sam. Arnold Palmer hit a golf ball off the Eiffel Tower. A peanut farmer became president. Radio Shack ruled electronics.
It was a year of kaleidoscopic confluence. Passion, tension, exploration, energy, emotion. It seemed everything was possible and anything could happen. Always new. Always unexpected. Always captivating. Every day grabbed people by their eyes and ears and hearts and whispered, “Look at me.” And they couldn't turn away. Because they saw things that touched them. Moved and inspired them. Made them feel and think and wish and want and hope and believe in something.
It was all the things advertising should be.
Welcome to 1977.
NINETEEN SEVENTY SEVEN
1977 is a high-powered collective of hard-thinking creative overachievers from diverse disciplines. Copy, Design, Strategy, Media, Photography, Audio & Video Production, etc. We’re nimble. Cost-effective. And together, we’re really good at figuring things out. Like how to build brands and convince people to buy things.
Founder
Kevin Couch
Says little, speaks volumes. Kevin’s expertise lies in distilling complex ideas and marketing strategies into simple, compelling, creative ideas that inspire, move, and motivate.
Kevin started 1977 in 2024. But it’s 30-some years in the making. A culmination of advertising industry experience and learning from mistakes. His own and others’. He’s shaped his career and capabilities at big agencies and hard-punching boutiques—and made some impressive connections along the way. He knows the best Karaoke dive bar in Boston, where to find a life-changing Sazerac in south-central Texas, and a bunch of talented people with drop-dead gorgeous minds.
Work/Experience
Our principals and partners have started or worked with agencies and businesses around the world to create impactful, effective work in virtually every industry and brand category. It’s a breadth of experience that spans all kinds of clients, challenges, and creative approaches.
Capabilities
Core Disciplines
Copywriting
Design
Media
Services
Advertising - (digital & traditional)
Branding - (identity, positioning, development)
Broadcast & Production - (digital, radio, television) Experiential & Activation
Media Buying & Planning - (digital, social, traditional)